To develop a marketing strategy is the second biggest step after thinking which is going to be your idea, but it will be the definitive step to help you focus as well.
In this case, the red bee white: effective content strategy, for example, has shown me many interesting tips for this purpose.
First of all, I need to be clear in my content. Vague ideas do not bring you anywhere, and to outstand I need to shape my content and say “this is what I have, this is what I do”, simple and direct.
Moreover, in a project like mine, basing on posting articles daily, I need to maximise this content. Thus do, for example, top stories of the week is a good way to refresh the memory of my readers and repackage content.
The red bee white has made me think also about an interesting idea: create regular appointments to view. For example, for my recipes posts I could do a monthly periscope meeting, a nice and creative way to engage with my customers.
Also, I need to be connected with the world, above all if this help me to attract new sponsors or brand. Media is going to react always to trends, events and experience, so I everything that I publish has to be related to hot news too.
The Purple cow count also with useful marketing advise of entrepreneurial ideas.
For example, this book encourages to observe, study and copy what others do for their marketing strategies successfully. It does not about imitate a plan from A to Z, but investigate what works and apply it to my idea.
But what has called my attention the most of this book, and has helped me a little bit more to focus my strategy, is “the marketing checklist”.
Here the Ps ( like product, promoting, positioning, publicity, packaging or pass-along) help to keep a good marketing path for your idea.
These Ps may change slightly, but the main idea that the book shares, and can help me, is to know how to keep the shape of your business. Just like that an entrepreneurial idea will reach the market that will make it shine on the market.